The Shell logo. The Greyhound bus. The S-1 locomotive. The Lucky Strike package. The Coldspot refrigerator. The Studebaker Avanti. These and many other modern design icons were all created by Raymond Loewy, "the father of industrial design."
Arguably one of the most influential designers of the 20th century, Loewy has been called the "man who shaped America." He left his mark countless times on everyday culture from household products, to transportation to corporate identity. Loewy was one of the first designers to understand the link between design and the economy. He expressed this connection by stating: "Between two products equal in price, function, and quality, the better looking will outsell the other."
Raymond Loewy (1893-1986), a brilliant designer and, without doubt, the most versatile ambassador of this discipline, became a design legend in his own lifetime. He was the most influential protagonist of industrial design that North America has ever known and has had a significant impact on the tastes and lifestyles of several generations. Loewy’s design philosophy still has an influence on the industrial design world today.
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